Everyday, your way.

Everyday, your way.

Who we are

A bag comes along for so much: groceries, books, a gift, a change of plans. Sbaggie makes room for all those days, with elegance and a personality of its own.

From a heart to our signature.

A heart meets the S of Sbaggie. Their lines intertwine to become our signature.

FLOVER bag from the Always Love collection

Our story

Sbaggie starts with a simple wish: to choose a shopper for how it makes us feel, too. A wide, deep shape for the things we take with us. Distinctive designs and palettes to match our own style. Always Love tells this story through ten ways to love, each with its own design and colours.

Discover the collections
Artwork detail on the side of the FLOVER bag

What drives us

Space, colour and the freedom to choose. Our shoppers are made from recycled plastic and designed to accompany everyday plans. Throughout the year, annual collections and special editions will bring new stories to the world of Sbaggie.

Talk to us

Everything you want to know

What are Sbaggie shoppers made from?

Sbaggie shoppers are made from recycled plastic. Their design combines a spacious shape with distinctive graphics, ready to choose with your own style in mind.

What shape is a Sbaggie shopper?

Its shape is wide and deep, designed for everyday plans: from groceries and books to a gift you want to take along.

Are Sbaggie bags suitable for everyday use?

Yes, they are designed for everyday life. Sbaggie accompanies errands, appointments and changes of plan with space, colour and a personality of its own. Always Love offers ten designs to choose and pair with your style.

What makes a Sbaggie recognisable?

Every model has its own design and palette. Flowers, shapes and colours create a distinctive visual identity to pair with what you wear.

What is the Always Love collection?

Always Love tells ten ways to love through ten designer shoppers. Each model has its own name, design and colours. Throughout the year, the Sbaggie world will grow with annual collections and special, limited editions.

How can I buy a Sbaggie bag?

Visit the Stockists page or write to us from the Contact page to learn about retailers and availability. If you would like to bring Sbaggie to your store, there is also a space for stockist enquiries.

Room for your day. Colour for your style. Designer shopper bags in recycled plastic.

Sbaggie is sold and distributed by

Martina C. Srl · single-member companyGadget Personalizzati NovaraRegistered office: Via Giovanni de Agostini, 2
28100 Novara NO
Business Register
Monte Rosa Laghi Alto Piemonte (Novara) · 02070940032
Share capital
10.000,00 € fully paid up
VAT / Tax identification number
02070940032
© 2026 Sbaggie · All rights reserved